Ross-Simons has become a go-to online destination for fine jewelry at surprisingly affordable prices. But how does this retailer consistently undercut standard jewelry store prices without compromising on quality?
Ross-Simons is able to offer deep discounts thanks to their unique business model and strategic operational approaches.
Let’s take a detailed look at the various factors that allow Ross-Simons to sell luxurious jewelry and watches at a fraction of the typical cost.
Reasons For Ross-Simons Jewelry Being So Cheap
Here is a list of those reasons:
- Direct-To-Consumer Online Model
- High Sales Volume
- Low Overhead Expenses
- Global Network of Suppliers
- Streamlined Digital Operations
- Strategic Product Mix
- Routine Sales and Discounts
- Perception of Discount Jewelry Stigma
Let’s analyze them in detail.
- Direct-To-Consumer Online Model
One of the biggest reasons Ross-Simons can keep their prices so low is their innovative direct-to-consumer business model.
As an internet-only retailer without any physical showrooms, Ross-Simons does not have the steep overhead costs associated with brick-and-mortar stores.
They do not have to pay for lavish interior store designs, retail real estate in prime locations, or extra staffing to cover in-person operations.
Ross-Simons operates entirely online, allowing customers to conveniently shop their extensive jewelry selection from home. This streamlined approach means savings get passed directly down to the consumer in the form of lower prices.
There are no flashy presentations or pushy sales commissions built into the cost. Shoppers buy straight from the source at prices far below standard jewelry retailers.
- High Sales Volume
As one of the largest and most widely recognized online jewelry retailers nationwide, Ross-Simons processes a very high sales volume each day. In 2020 alone, the company reported total annual sales over $550 million.
These impressive sales numbers give Ross-Simons significant leverage when negotiating wholesale rates with jewelry suppliers and manufacturers. The more units they commit to buying, the better prices they can secure to pass along savings to their customers.
- Low Overhead Expenses
Without any physical stores, Ross-Simons incurs substantially lower overhead costs compared to traditional jewelers.
Brick-and-mortar retailers have to account for monthly rent, property taxes, utilities, and maintenance fees at each location.
They also employ teams of sales associates who work on commission.
Ross-Simons’ employees work remotely or from their corporate office.
With minimal overhead expenses, Ross-Simons can sell their jewelry at remarkably low profit margins while remaining financially successful.
- Global Network of Suppliers
Another key factor allowing Ross-Simons to minimize costs is their vast global network of jewelry suppliers, manufacturers, and wholesalers.
By establishing relationships with vendors worldwide, Ross-Simons gains access to unbeatable bulk pricing on everything from precious metals and loose gems to finished jewelry pieces.
The brand sources gold from Italy, diamonds from India, pearls from China, bracelets from Turkey, and countless other components from low-cost markets across the globe. This worldwide supply chain is instrumental to Ross-Simons’ affordably-priced inventory.
- Streamlined Digital Operations
As an e-commerce-centric retailer, Ross-Simons also benefits from extremely streamlined, cost-efficient operations. Inventory and fulfillment are centralized in their Massachusetts headquarters.
Sales, marketing, and customer service are handled digitally by their remote team. The business structure has minimal moving parts compared to a traditional jewelers attempting to manage both online and brick-and-mortar channels.
Ross-Simons’ operational efficiency enables lower pricing.
- Strategic Product Mix
Ross-Simons skillfully engineers their product mix to incorporate price-conscious options without sacrificing luxurious quality. Much of their inventory incorporates sterling silver in lieu of pricier precious metals like platinum or solid gold.
Their gemstone jewelry highlights more affordable center stones like citrine, amethyst, and garnet rather than large diamonds. This diversity allows Ross-Simons to hit various price points while upholding standards of design, craftsmanship, and integrity across their assortment.
- Routine Sales and Discounts
While Ross-Simons’ everyday prices are already low compared to other retailers, they also frequently offer enticing sitewide sales, flash deals, and promo codes.
Holiday weekends like Memorial Day, July 4th, and Labor Day usher in extra percent-off offers.
Signing up for their email list gives customers exclusive access to the steepest jewelry discounts.
These routine sales and promotions make budget-friendly pieces even more appealing to value-focused shoppers.
- Return Policy
To make buying jewelry online less intimidating for new customers, Ross-Simons offers a 60 day free returns policy with free shipping both ways in the continental US.
This gives shoppers nearly two months to evaluate pieces at home and send any unwanted items back at absolutely no cost. Such a generous and flexible return policy removes perceived risk, encouraging hesitant shoppers to take the plunge knowing returns are easy.
- Perception of Discount Jewelry Stigma
Some consumers wrongly assume the conspicuously low prices at Ross-Simons mean the jewelry is cheap or poor quality. However, this stigma around discount or outlet shopping does not apply.
Ross-Simons sells luxury caliber jewelry, not budget fashion jewelry. Their pieces utilize solid gold, sterling silver, genuine gemstones, and quality craftsmanship on par with the finest jewelers. Only the prices are discounted.
While Ross-Simons has a reputation for affordability, they do not compromise on the materials, construction, or design details of their jewelry pieces. Their unique business model simply allows them to offer fine jewelry and watches at particularly low prices compared to traditional retailers.
But the quality remains excellent.
How Ross-Simons Keeps Prices Low?
Ross-Simons leverages their online-only direct-to-consumer model, high sales volumes, global supply channels, streamlined operations, strategic assortments, routine sales, and lenient return policy to keep prices remarkably low across all jewelry categories without sacrificing on integrity or luxury.
Their direct-to-consumer approach eliminates brick-and-mortar costs like rent and commissions. High sales volumes let them negotiate discounted wholesale rates.
An international supply network provides access to the best deals globally on precious metals, gemstones, and finished pieces. Lean digital operations minimize overhead.
Lower-priced metals and center stones broaden budget-friendly options. Frequent promotions tempt deal-seekers. And easy returns remove perceived risk of buying online.
While Ross-Simons sells luxury jewelry at prices far below standard retailers, quality remains top-notch. Shoppers simply get to take advantage of their unique business model offering maximum value.
Also Read: Reasons For King Will Rings Being So Cheap.
Price Comparison To Traditional Jewelers
To demonstrate exactly how much lower Ross-Simons’ prices are compared to other retailers on similar quality jewelry, let’s look at some examples across key categories:
- A classic diamond solitaire necklace with 1 carat total weight of H-I color VS2 clarity diamonds set in 14k white gold costs around $3,000 – $5,000 at traditional jewelers. Ross-Simons offers the same necklace for just $1,700.
- A pair of trendy hoop earrings in 10k yellow gold with 0.33 carats of diamond accents from standard retailers generally runs $1,000 – $1,500. Ross-Simons sells the virtually identical style for only $329.
- Large men’s diamond wedding bands from typical jewelers average between $4,000 – $7,000 for 1 carat round diamonds in platinum. Ross-Simons provides the same quality 1 carat diamond men’s band for only $2,029.
- Ladies’ watches like Michael Kors, Citizen, and Bulova with stainless steel bands, quartz movement, and crystal accents cost approximately $350 – $550 at department stores. Ross-Simons offers the exact same watch models for around $150 – $200.
As demonstrated above, Ross-Simons consistently undercuts competitor jewelry prices by hundreds if not thousands of dollars. There is zero sacrifice on materials or design. Only the prices are extraordinarily lower.
Let’s continue exploring key factors allowing Ross-Simons to consistently undercut competitor pricing while upholding luxury standards:
- Carefully Curated Assortment
Ross-Simons’ buyers carefully curate their product selection to incorporate both precious metals like solid gold alongside more affordable sterling silver.
Their gemstone jewelry highlights sparkling diamonds as well as lower-priced options like sapphires, rubies and emeralds. This diverse range enables Ross-Simons to appeal to varying budgets.
Shoppers will find lavish diamond engagement rings over $5,000 alongside gemstone rings under $100. The breadth of choices ensures Ross-Simons offers splurge-worthy heirlooms along with fun fashion accents at price points to accommodate any shopper.
- Responsible Sourcing
Despite their wholesale prices, Ross-Simons adheres to responsible sourcing practices for materials like gold, diamonds and gemstones. They aim for maximum value while ensuring no cut corners in ethical and sustainable procurement.
Ross-Simons partners exclusively with suppliers adhering to leading responsible sourcing certification standards. This gives customers confidence they are getting quality merchandise ethically produced by vendors committed to fair labor practices and environmental stewardship.
Also Read: All The Reasons Why Le Vian Jewelry Is So Expensive.
- Broad Range of Categories
Beyond diversified price points, Ross-Simons also carries broad merchandise selection across all popular jewelry categories. Their diverse online storefront allows one-stop shopping for everything from engagement rings to men’s watches.
Some of Ross-Simons most popular categories include:
- Diamond jewelry: rings, necklaces, earrings, bracelets
- Gemstone jewelry: rubies, emeralds, sapphires
- Pearl jewelry: necklaces, earrings, rings
- Gold jewelry: 10k, 14k, 18k
- Silver jewelry: rings, pendants, sets
- Men’s watches: sports, leather, titanium
- Women’s watches: Michael Kors, Citizen, Bulova
No matter the occasion or recipient, shoppers can find stylish jewelry gift options all discounted up to 50-70% off compared to other retailers.
- Trend-Forward Styles
Despite their discounted pricing, Ross-Simons merchandise is not outdated styles. Their expert buyers continually update selections to reflect the latest jewelry and watch trends.
Recent examples include dainty minimalist necklaces, stackable thinner bands, distressed gold hoops, vibrant rainbow gemstones, outsized cocktail rings, and athleisure-inspired smartwatches.
Ross-Simons makes high-quality luxury jewelry accessible for shoppers wanting current styles without the typical exorbitant designer prices. Their selections effortlessly combine affordability with of-the-moment designs in one conveniently shoppable online destination.
- High Ratings Across Review Sites
Ross-Simons’ reputation for exceptional quality and unbeatable value has earned them high ratings across jewelry review sites like Trustpilot, consumer search engines like Spoke, and online aggregators like Site Jabber.
Recent reviews praise everything from their vast selection and trend-right styles to speedy shipping times and stellar customer service. Customers consistently rate Ross-Simons as going above and beyond expectations for budget-friendly luxury jewelry.
Based on overwhelmingly positive impartial reviews, Ross-Simons continues rising to the top as the best destination for fine jewelry at discount prices thanks to their smart business model and solid operational execution.
Also Read: Real Reason For Heidi Daus Jewelry Being So Expensive.
Frequently Asked Questions (FAQ)
Yes, the gold used in Ross-Simons jewelry is certified high-quality 14k or 18k solid gold, hallmarked for purity. Every item is crafted to meet their standards for durability and integrity.
Ross-Simons only sells real solid gold jewelry made from 14k or 18k gold, not gold-plated or gold-filled items. Their real gold jewelry is stamped with a quality hallmark, so customers can be confident they are getting authentic precious metals.
While Ross-Simons prices are low, they sell high-end luxury jewelry and watches from top designers. Many of their products use precious metals, fine gems, and quality craftsmanship on par with more expensive luxury retailers. Their discount prices make luxury jewelry more accessible.
Cheap jewelry typically refers to low-quality costume or fashion jewelry pieces made with inexpensive base metals and synthetic stones. These items often tarnish or turn skin green. Ross-Simons sells fine jewelry at inexpensive prices, not cheap jewelry. Their items use solid gold, sterling silver, real gemstones and diamonds.
Wrapping Up
Ross-Simons has earned a reputation for selling high-quality jewelry and watches at prices far below other retailers, both online and brick-and-mortar.
Their direct-to-consumer online model, high sales volumes, low overhead costs, global supplier network, lean operations, affordable materials, frequent sales, and generous returns policy allow them to offer deep discounts to customers.
Jewelry shoppers on a budget can find beautiful pieces at Ross-Simons for everyday low prices across all categories, whether looking for diamond rings, gold necklaces, gemstone earrings, or luxury watches.
For affordable luxury jewelry that doesn’t skimp on quality, Ross-Simons is a top choice.
