Makeup is personal. It’s not just about colors and formulas—it’s about how it makes you feel. When I first came across Flower Knows, I was drawn in by its stunningly intricate packaging and whimsical aesthetic. At first glance, it looked like something straight out of a fairy tale, with delicate embossing and dreamy shades. But is it all just pretty packaging, or does the quality live up to the hype?
After trying multiple products, from lipsticks to eyeshadow palettes, I have mixed feelings about Flower Knows. While some aspects impressed me, there were definite downsides that make it hard to recommend wholeheartedly. If you’re thinking about buying Flower Knows makeup, this review will give you a realistic look at what to expect.
What Is Flower Knows Makeup?

Flower Knows Makeup is a unique and aesthetically driven cosmetics brand that blends elegance, fantasy, and high-quality formulations. Known for its intricate packaging and dreamy, vintage-inspired designs, Flower Knows stands out in the beauty industry by offering products that are as visually stunning as they are effective.
The brand draws inspiration from classic European and fairytale-like themes, making each product feel like a collectible piece of art. From beautifully embossed lipsticks to eyeshadow palettes with ornate illustrations, every item in their collection feels luxurious and carefully crafted.
Beyond its enchanting aesthetics, Flower Knows places a strong emphasis on product performance. Their makeup line includes a variety of essentials such as lipsticks, eyeshadows, blushes, and powders, all designed with long-lasting, skin-friendly formulas. The brand often uses soft, blendable textures that cater to both everyday and dramatic makeup looks. Their lip products, for example, are known for their velvety finishes and rich pigmentation, while their blushes offer a natural, buildable glow.
Another standout feature of Flower Knows is its commitment to cruelty-free beauty. The brand avoids animal testing, making it a great choice for conscious consumers looking for ethical makeup options. While its products have a strong visual appeal, they also deliver in terms of quality and wearability.
Whether you’re drawn to Flower Knows for its dreamy aesthetic or its high-performance formulas, the brand offers a refreshing take on makeup that feels both nostalgic and modern at the same time.
How to Get the Most Out of Flower Knows Makeup?

To get the most out of Flower Knows makeup, start by prepping your skin properly. A smooth base ensures better application and longevity, so cleanse, moisturize, and use a primer suited to your skin type. If you’re applying foundation or concealer from the brand, blend it well using a sponge or brush for an even finish. Since Flower Knows products often have soft, blendable textures, layering is key—start with a light hand and build up pigment gradually for a more natural or dramatic look, depending on your preference.
When using Flower Knows eyeshadows, tap off excess product from your brush before applying to minimize fallout. Their shades tend to be richly pigmented, so blending well is essential for a seamless finish. The brand’s blushes and highlighters offer a soft, buildable glow, so apply them sparingly at first and build up as needed. Lip products, such as their velvet lipsticks or glosses, should be applied over well-hydrated lips for the best results. Using a lip liner can help define the shape and prevent feathering.
To make your makeup last all day, set your look with a light dusting of translucent powder or a setting spray. Store your Flower Knows makeup in a cool, dry place to maintain its quality and prevent damage to the ornate packaging. With the right application techniques and proper care, you can fully enjoy the luxurious experience that Flower Knows makeup provides.
Pros and Cons of Flower Knows Makeup

Pros:
- Unique and stunning packaging: Each product is designed with intricate, fairytale-inspired artwork, making it feel like a collector’s item.
- High-quality formulas: The brand offers pigmented, long-lasting makeup that competes with premium beauty brands.
- Cruelty-free and ethical: Flower Knows does not test on animals, making it a great choice for conscious consumers.
- Soft and blendable textures: Their powders, blushes, and eyeshadows are easy to apply and suitable for both natural and dramatic looks.
- Wide range of shades: Their lipsticks and eyeshadow palettes provide a diverse selection of colors to suit different skin tones and preferences.
- Great for gifting: The luxurious presentation makes these products perfect for special occasions or as gifts for makeup lovers.
Cons:
- Limited availability: Flower Knows is not widely available in physical stores and is mostly sold online, which can make shade-matching difficult.
- Higher price point: Due to its premium packaging and quality, some products may be more expensive compared to mainstream drugstore brands.
- Fragile packaging: While the design is beautiful, some users report that the ornate cases can be delicate and prone to damage.
- Scented products: Some items have a noticeable fragrance, which may not be suitable for those sensitive to scents.
- Smaller brand recognition: Unlike larger makeup brands, Flower Knows is still gaining popularity, so finding reviews and swatches can be a challenge.
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Flower Knows Vs. Other Brands
- Flower Knows Vs. Etude House
Both Flower Knows and Etude House are known for their whimsical, fairy-tale-inspired packaging, but they differ in formulation and target audience. Flower Knows focuses on a luxurious, vintage aesthetic with highly pigmented and long-wearing formulas, making it ideal for those who love bold, artistic makeup. Etude House, on the other hand, leans towards playful, youthful, and everyday-friendly products with a softer color payoff. If you prefer delicate and natural makeup looks, Etude House might be a better choice. However, if you enjoy richly pigmented, highly detailed, and collectible makeup, Flower Knows stands out as the more unique option.
- Flower Knows Vs. Too Faced
Too Faced is known for its fun, scented makeup products with a glamorous twist, while Flower Knows focuses on dreamy, vintage-style beauty with intricate packaging. Too Faced’s eyeshadow palettes offer a wider range of bold and neutral shades, catering to both everyday and dramatic looks. Flower Knows, however, specializes in soft, ethereal tones with an artistic and romantic touch. If you want variety and classic Western-style makeup, Too Faced is a strong contender. But if you love elegant, handcrafted details and feminine aesthetics, Flower Knows is the brand to explore.
- Flower Knows Vs. Pat McGrath Labs
Pat McGrath Labs is synonymous with high-performance, editorial-style makeup with intense pigmentation, while Flower Knows offers a softer, fairy-tale-inspired approach. Pat McGrath’s products are designed for high-impact, bold makeup looks, often featuring metallics and deep hues. Flower Knows, on the other hand, provides a delicate and whimsical color range with a focus on intricate packaging. If you love avant-garde, statement-making makeup, Pat McGrath Labs is the way to go. But if you prefer delicate, vintage-inspired beauty, Flower Knows offers an unmatched aesthetic appeal.
- Flower Knows Vs. KVD Beauty
KVD Beauty is known for its edgy, tattoo-inspired designs and high-performance, long-lasting formulas. In contrast, Flower Knows embodies a softer, more feminine aesthetic with its delicate and intricate designs. KVD Beauty offers bold lipsticks, deep eyeshadow pigments, and ultra-matte finishes, making it perfect for those who love gothic and alternative makeup styles. Flower Knows, however, focuses on dreamy pastels, vintage florals, and a romantic, European-inspired feel. If you prefer intense and daring looks, KVD Beauty is your match, but if you adore delicate, artistic packaging and soft color palettes, Flower Knows is the ideal choice.
- Flower Knows Vs. ColourPop
ColourPop is known for its affordability, trend-driven releases, and wide variety of shades, whereas Flower Knows is more focused on luxurious packaging and unique, collectible pieces. ColourPop’s products are budget-friendly and cater to a broad audience, offering everything from vibrant eyeshadows to ultra-matte lipsticks. Flower Knows, in contrast, is all about high-end aesthetics, intricate detailing, and a curated selection of dreamy, vintage-inspired hues. If affordability and variety are your priorities, ColourPop is a great option. However, if you value ornate packaging, a touch of elegance, and a collector’s feel, Flower Knows delivers an experience like no other.
Also Read: My Thoughts On Le Mieux Skincare
Frequently Asked Questions (FAQs)
Flower Knows is a Chinese makeup brand known for its whimsical packaging and soft, romantic colors.
It depends on what you’re looking for. While it has beautiful packaging, the product quality varies. Some items, like lipsticks and blushes, perform well, but others—such as eyeshadow palettes—are often criticized for being chalky and lacking pigment.
Yes, Flower Knows is a Chinese-based brand that has gained popularity worldwide due to its unique designs and aesthetic appeal.
Flower Knows is owned by a Chinese cosmetics company. While not as widely recognized as major brands, it has a niche following among fans of artistic, vintage-inspired beauty products.
Final Thoughts
Would I personally buy Flower Knows again? Probably not. While the packaging is absolutely gorgeous, I value performance and quality more. If you’re someone who collects aesthetic beauty products, it might be worth a try—but if you want makeup that truly performs well, there are better options available.
What do you think? Have you tried Flower Knows? Let me know your thoughts!