Flooret VS. COREtec: A Tale Of Two Flooring Titans

When it comes to the world of luxury vinyl plank (LVP) flooring, two names reign supreme: Flooret and COREtec. With such a vast array of options available, it’s no wonder that homeowners, designers, and builders alike are often torn between these two giants. So, what sets them apart? 

In this comprehensive article, we’ll dive deep into the world of Flooret and COREtec, comparing their pros and cons, and answering some frequently asked questions along the way.

A Brief Comparison Table

StyleWide range of designsWide range of designs
Durability40 mil wear layer20-30 mil wear layer
AffordabilityCompetitive pricingHigher price point
DistributionOnline onlyBoth online and physical stores
Country of ManufactureSouth KoreaUSA
Core StructureStandard LVP corePatented extruded core
WarrantyLifetime residential warrantyLifetime residential warranty
Installation MethodClick-lock systemClick-lock system
Suitable for PetsYes, due to thicker wear layerYes, but may be more prone to scratches
Suitable for All ClimatesYesYes, due to unique core structure

The Birth of Two Flooring Innovators

Our story begins with the birth of Flooret and COREtec. Flooret, founded in 2015, quickly gained a reputation for producing high-quality LVP flooring at a competitive price. The company prides itself on its innovative approach to flooring, focusing on creating products that are both stylish and durable.

COREtec, on the other hand, made its debut in 2012 and quickly became a household name thanks to its innovative, patented core structure. Their LVP flooring products are famous for their 100% waterproof capabilities and are designed to stand the test of time.

With both brands offering impressive products, the choice between Flooret and COREtec can be a tough one. So, let’s dive into the pros and cons of each brand, to help you make an informed decision.

Flooret Pros: Style, Durability, and Affordability



Flooret offers an extensive range of colors, textures, and designs to choose from. The brand’s Modin collection, in particular, is known for its authentic wood-look designs, with intricate embossing and beveled edges. 

These realistic, eye-catching styles are a hit with homeowners looking to recreate the beauty of hardwood flooring without the drawbacks.


When it comes to durability, Flooret excels. The company’s LVP products boast a 40 mil wear layer, which is among the thickest on the market. This wear layer provides superior protection against scratches, dents, and stains, ensuring that your floors remain looking pristine for years to come.


Flooret’s competitive pricing is another significant advantage. The company’s direct-to-consumer business model cuts out the middleman, allowing them to offer high-quality flooring at lower prices. 

This makes Flooret an attractive option for budget-conscious homeowners.

Flooret Cons: Limited Distribution and Made Overseas

Limited Distribution

One downside to Flooret is its limited distribution. The company sells its products exclusively online, meaning there are no physical showrooms where you can see and feel the flooring in person. 

While they do offer sample packs, the lack of physical showrooms may be a drawback for some customers.

Made Overseas

Flooret’s LVP flooring is manufactured in South Korea, which may be a concern for those looking to support US-made products. 

Additionally, the overseas production can lead to longer shipping times and potential delays.

COREtec Pros: Innovative Technology and Waterproof Capabilities

Innovative Technology

COREtec’s patented core structure sets it apart from the competition. The unique extruded core is made from recycled wood, bamboo dust, limestone, and virgin PVC, providing unparalleled stability and durability. 

This innovative technology ensures that COREtec floors are resistant to expansion and contraction, making them perfect for any climate.

Waterproof Capabilities

COREtec’s LVP products are also 100% waterproof, thanks to their unique core structure. This makes them an excellent choice for moisture-prone areas such as bathrooms, kitchens, and basements. 

Unlike traditional hardwood flooring, COREtec LVP won’t warp or buckle due to water exposure.

COREtec Cons: Higher Cost and Scratching Concerns


Higher Cost

One drawback of COREtec flooring is its higher price point. While you’re paying for the innovative technology and waterproof capabilities, the cost may be prohibitive for some homeowners. However, it’s essential to consider the long-term benefits and durability of the flooring when evaluating the price.

Scratching Concerns

Although COREtec’s wear layer provides a good level of protection against scratches, it is slightly thinner than Flooret’s at 20-30 mils. As a result, there is a higher risk of scratching, especially in high-traffic areas or homes with pets. 

To mitigate this issue, it’s crucial to follow proper care and maintenance practices, such as using felt pads on furniture legs and regularly sweeping the floors.

Frequently Asked Questions

What flooring is similar to COREtec?

There are several LVP flooring brands that offer similar features to COREtec, such as Shaw’s Floorté line, Mohawk’s SolidTech, and Mannington’s Adura Max. These brands also boast waterproof capabilities and realistic designs, making them worthy alternatives to COREtec.

Who are Flooret competitors?

Some of Flooret’s main competitors include COREtec, as mentioned above, along with other LVP flooring brands like Karndean, Pergo, and Armstrong. These brands also offer a wide range of colors, designs, and durability features, making them strong contenders in the LVP market.

Is Flooret made in the USA?

No, Flooret LVP flooring is manufactured in South Korea. While the company is headquartered in the United States, its production facilities are located overseas.

Do COREtec floors scratch easily?

COREtec floors have a wear layer that provides protection against scratches, but the layer is thinner than Flooret’s (20-30 mils compared to Flooret’s 40 mils). As a result, COREtec floors may be more susceptible to scratches, especially in high-traffic areas or homes with pets. To minimize scratching, follow proper care and maintenance practices, such as using felt pads on furniture legs and regularly sweeping the floors.

Is COREtec made in the USA?

Yes, COREtec LVP flooring is manufactured in the United States. The brand is owned by USFloors, which is based in Georgia, and their products are produced in their domestic manufacturing facilities.

What is the most preferred flooring?

The “most preferred” flooring varies depending on individual preferences, needs, and budget. However, in recent years, LVP flooring has gained significant popularity due to its affordability, durability, and realistic wood-look designs. Both Flooret and COREtec are well-respected brands within the LVP market, making them strong contenders for those seeking high-quality flooring options.

The Final Verdict: Which is Right for You?

Ultimately, the choice between Flooret and COREtec will depend on your specific needs, preferences, and budget. If you’re looking for a more affordable option with a thicker wear layer, Flooret might be the better choice. 

However, if waterproof capabilities and innovative technology are your top priorities, COREtec may be the way to go.

Clayton S. Johnson

Well, I am Clayton who writes, manages, and does overall stuff for this website. I live somewhere in Stone Mountain, Georgia, and used to have a full-time job. But the pandemic taught me to do more do with my life. So, I quit my job and travel a lot! Since I have tons of time now, I write about all the stuff I have done, used, and have first-hand experiences.

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