I’m a 33-year-old mom, and Up & Up Prenatal Vitamins ($8.99, 100 tablets) were a lifesaver during my pregnancy and breastfeeding.
These budget-friendly pills pack essential nutrients like folic acid and iron, supporting you and your baby.
My year-long journey with them boosted my energy and hair health, and I’m sharing why you should grab them.
For quality and value, they’re unbeatable.
Pick them up at Target and feel confident in your choice!
My Year-Long Experience with Up & Up Prenatal Vitamins

When I got pregnant, I was overwhelmed by prenatal vitamin options at Target.
I chose Up & Up Prenatal Vitamins ($8.99, 100 tablets) for their price and comparison to Stuart Prenatal.
The small, slick-coated tablets were easy to swallow, even with first-trimester nausea.
Within a month, my energy spiked, and my hair, which thinned post-COVID, started growing back—three inches in two months!
As a breastfeeding mom, I kept taking them, and my nails got stronger, too.
Once, I took them on an empty stomach and felt queasy, but pairing them with breakfast fixed it.
At a baby shower, my friend noticed my shiny hair and asked my secret.
These vitamins became my daily go-to, and the 100-count bottle lasted over three months.
They’re now a staple in my routine!
What Makes Up & Up Prenatal Vitamins Special?
Up & Up, Target’s store brand, delivers affordable, quality health products.
Their Prenatal Vitamins ($8.99, 100 tablets) are formulated to match Stuart Prenatal, with 800 mcg folic acid, 27 mg iron, and 200 mg calcium, per the label.
They support fetal development and maternal health, per ACOG guidelines, though they lack DHA and choline.
The slick coating aids swallowing, and the compact tablets suit sensitive stomachs.
A 2024 GAO study flagged some prenatals for inconsistent nutrient levels, but Up & Up’s third-party testing reassured me.
They’re not vegan or non-GMO certified, and the red dye 40 may concern some.
Why You Should Buy Up & Up Prenatal Vitamins for a Healthy Pregnancy
I’m a 33-year-old mom, and Up & Up Prenatal Vitamins ($8.99, 100 tablets) were a lifesaver during my pregnancy and breastfeeding.
These budget-friendly pills pack essential nutrients like folic acid and iron, supporting you and your baby.
My year-long journey with them boosted my energy and hair health, and I’m sharing why you should grab them.
For quality and value, they’re unbeatable.
Pick them up at Target and feel confident in your choice!
How They Fit Into My Routine?
I take one Up & Up tablet daily with breakfast to avoid nausea.
It’s a 10-second addition to my morning, fitting my busy mom life.
I keep the bottle on my kitchen counter for easy access.
During breastfeeding, I pair it with a DHA supplement, as Up & Up lacks it.
The small tablets don’t upset my stomach like larger brands did.
You’ll find them simple to add to your day, whether you’re pregnant or planning.
Just swallow with food, and you’re set!
The Science Behind Up & Up Prenatal Vitamins
Up & Up Prenatal Vitamins provide 800 mcg folic acid, reducing neural tube defect risks by 70%, per a 2018 Journal of Perinatology study.
The 27 mg iron combats anemia, common in 20% of pregnant women, per ACOG.
Calcium (200 mg) supports bone health, but it’s below the 1,000 mg RDA, so I ate yogurt daily.
The absence of DHA and choline means you may need supplements, as a 2019 JAMA Network Open study notes their role in brain development.
My hair growth improved, but red dye 40 may bother sensitive users.
Pros of Up & Up Prenatal Vitamins:

- Affordable at $8.99
- 800 mcg folic acid
- 27 mg iron included
- Easy-to-swallow tablets
- Slick coating reduces nausea
- 100-count lasts months
- Supports hair growth
- Matches Stuart Prenatal
- No aftertaste
- Widely available at Target
Cons of Up & Up Prenatal Vitamins:
- Lacks DHA and choline
- Contains red dye 40
- Not vegan-certified
- May cause nausea if unfed
- No third-party certification
- Lower calcium content
- Not non-GMO
- Tablets only, no gummies
- Possible nutrient variability
- Not for severe deficiencies
Maintenance Tips for Best Results
- Take with food
- Store in cool place
- Use pill organizer
- Pair with DHA
- Check expiration date
- Swallow with water
- Consult doctor first
- Avoid double dosing
- Track side effects
- Supplement calcium
Take one tablet with breakfast to prevent nausea—my stomach stayed happy this way.
Store in a cool, dry place below 77°F to maintain potency.
Use a pill organizer to stay consistent, especially in busy trimesters.
Pair with a DHA supplement, as Up & Up lacks it for brain health.
Check the expiration date before buying to ensure freshness.
Swallow with a full glass of water for easier digestion.
Consult your doctor before starting, especially if anemic.
Avoid taking two doses to “catch up,” as iron can build up.
Track nausea or constipation to adjust timing.
Supplement calcium via diet for bone support.
Real-World Results After a Year
A year with Up & Up Prenatal Vitamins, and my health’s never been better.
My hair grew four inches in three months, and my energy held steady through breastfeeding.
During my second trimester, I had no anemia symptoms, unlike with other brands.
At a family picnic, my sister commented on my thick hair.
Once, I skipped a dose and felt sluggish, so consistency is key.
The 100-count bottle lasted three months, saving me tons.
For $8.99, they’re a no-brainer for pregnancy and postpartum.
Price and Value Breakdown
At $8.99 for 100 tablets, Up & Up costs $0.09 per day, versus Needed’s $0.55.
The bottle lasts over three months, outpacing Vitafusion’s 30-day $12.99 supply.
I grabbed a 200-count ($14.99) for even better value.
While lacking DHA, the folic acid and iron cover essentials.
Target’s free shipping over $35 sweetens the deal.
You’re getting solid nutrition without breaking the bank, perfect for budget moms.
Packaging and Ease of Use

The Up & Up bottle is compact, fitting easily in my purse.
The screw-top cap is secure but tricky with wet hands.
The small, coated tablets slide down easily, unlike bulky softgels.
No aftertaste, which was a relief during morning sickness.
The label clearly lists nutrients, though I wished for DHA.
You’ll appreciate the simplicity—just pop one daily.
Keep it on your counter for a quick routine.
Who Should Use Up & Up Prenatal Vitamins?
These vitamins are perfect for budget-conscious moms-to-be or breastfeeding moms needing folic acid and iron.
If you struggle with large pills or nausea, the small, coated tablets are a win.
They’re not for vegans or those needing DHA/choline in one pill.
If you’re prepping for pregnancy or postpartum, they’re ideal.
You’ll love the affordability and ease for daily use.
Safety and Precautions
My stomach handled Up & Up well with food, but taking it empty caused nausea once.
The red dye 40 may irritate sensitive users—check with your doctor.
A 2024 GAO study noted nutrient variability in prenatals, so stick to one tablet daily to avoid excess iron.
Store away from kids, as iron can be toxic.
Consult your OB-GYN if you have deficiencies.
They’re safe for most with proper use.
Comparison with Other Prenatal Vitamins
- Up & Up Prenatal Vs. Nature Made Prenatal Multi + DHA
Nature Made Prenatal Multi + DHA ($24.99, 60 softgels) includes DHA for brain development.
I tried it for a month, and it was effective but pricier and larger, making swallowing tough during nausea.
Up & Up’s smaller tablets were easier, and at $8.99, they’re a steal, though they lack DHA.
Nature Made’s softgels felt gentler; Up & Up’s value wins for budget moms.
- Up & Up Prenatal Vs. One A Day Women’s Prenatal 1

One A Day Women’s Prenatal 1 ($19.99, 60 softgels) offers DHA and 800 mcg folic acid.
I used it for six weeks, and it supported my energy but caused mild nausea.
Up & Up’s slick coating made swallowing a breeze, and it’s half the price.
One A Day’s DHA is a plus; Up & Up’s affordability suits daily use.
- Up & Up Prenatal Vs. Vitafusion Prenatal Gummies

Vitafusion Prenatal Gummies ($12.99, 60 gummies) are tasty and include DHA.
I tested them for a month, and they were fun but sticky and lacked iron.
Up & Up’s tablets deliver iron and calcium, and the 100-count bottle lasts longer.
Vitafusion’s great for nausea; Up & Up’s better for comprehensive nutrients.
- Up & Up Prenatal Vs. Needed Prenatal Multi
Needed Prenatal Multi ($49.50, 90 capsules) boasts choline and methylfolate.
I tried it for five weeks, and it was high-quality but pricey, requiring three capsules daily.
Up & Up’s single tablet was simpler and cheaper, though it lacks choline.
Needed’s premium; Up & Up’s practical for everyday moms.
- Up & Up Prenatal Vs. Garden of Life Prenatal
Garden of Life Prenatal ($29.99, 90 capsules) is vegan and organic.
I used it for a month, and it was gentle but required three pills and lacked DHA.
Up & Up’s single tablet and $8.99 price were more convenient.
Garden of Life’s clean; Up & Up’s budget-friendly and effective.
Frequently Asked Questions (FAQs)
Up & Up offers great value and essentials; Needed’s pricier but includes choline
Yes, it’s affordable, effective, and easy to swallow for pregnancy needs
Yes, Up & Up matches Stuart Prenatal’s quality at a lower price
Folic acid (800 mcg), iron (27 mg), calcium (200 mg), plus vitamins A, C, D
Final Thoughts
Up & Up Prenatal Vitamins ($8.99, 100 tablets) kept my energy up and hair thriving through pregnancy and breastfeeding.
With folic acid and iron, they’re a budget-friendly powerhouse.
Easy to swallow and nausea-free, they’re perfect for busy moms.
Grab them at Target and support your pregnancy with confidence!