Skincare should be nourishing, effective, and—not ridiculously expensive. That’s exactly why I was drawn to Loved01 by John Legend. A brand designed to be inclusive, accessible, and packed with high-quality, plant-based ingredients? Count me in.
From the first application, I noticed a difference. This isn’t one of those moisturizers that disappear into your skin, leaving you wondering if you even applied anything. It actually hydrates, softens, and keeps your skin feeling supple all day. Whether you have dry, sensitive, or combination skin, Loved01 offers a formula that truly works.
If you’re looking for a rich, yet non-greasy moisturizer that delivers real hydration without unnecessary additives, this is the one to try.
My Experience with Loved01
I was curious about Loved01 from the moment I heard about it. A skincare line created by John Legend, specifically designed to be inclusive? That sounded like something worth trying. My skin leans towards the dry and sensitive side, so I’m always on the hunt for a moisturizer that hydrates deeply without feeling greasy.
From the first application, I could tell this was different. The texture of the moisturizer was rich but not heavy, sinking into my skin without leaving that sticky or oily residue. Within a few days, I noticed my skin feeling softer, more nourished, and even a little more radiant. I also appreciated the fragrance-free formula. Some moisturizers have overpowering scents, but this one was subtle and gentle, which is a big plus for sensitive skin.
One thing I really loved was how versatile it was. Instead of juggling multiple products for my face and body, I could use one cream for both, which simplified my routine. I applied it in the morning and again at night, and my skin stayed hydrated throughout the day. The mix of plant-based oils, mango butter, and shea butter worked wonders for my dryness without clogging my pores.
The only downside was the tube size—I found myself running through it faster than expected. Still, the quality made up for it. Loved01 felt like luxury skincare without the high price tag, and it quickly became a staple in my routine. Safe to say, I’ll be repurchasing.
How to Get the Most Out of Loved01?
Using Loved01 effectively can elevate your skincare routine and maximize its benefits. The key is consistency, layering, and using it with the right techniques to enhance absorption and hydration.
Start with clean skin. Before applying Loved01 moisturizer, cleanse your face and body thoroughly to remove dirt, oil, and impurities. This allows the product to penetrate more effectively rather than sitting on top of buildup. If you’re using the Loved01 exfoliator, apply it beforehand to gently buff away dead skin cells and create a smooth surface for better absorption.
Apply while your skin is still slightly damp. Locking in moisture is essential, and Loved01 works best when applied to hydrated skin. After showering or cleansing, pat your skin dry, but leave it a little damp before massaging in the moisturizer. This helps seal in hydration and enhances the skin’s natural moisture barrier.
Use a small amount and build as needed. Loved01’s formula is rich, so a little goes a long way. Start with a small amount and add more only if necessary. Over-applying can make your skin feel too heavy, whereas a light layer absorbs beautifully, leaving your skin soft and radiant.
Layer with face and body oil for extra hydration. If you have extra dry skin, follow up with Loved01’s Face & Body Oil to lock in moisture and provide long-lasting nourishment. Oils help create a protective seal over the moisturizer, making it perfect for nighttime use or during colder months.
Don’t forget sensitive areas. Pay special attention to drier parts of your body, such as elbows, knees, and hands. These areas tend to lose moisture quickly and can benefit from an extra layer of hydration. Similarly, gently pat the moisturizer around your eyes for added nourishment without irritating the delicate skin.
Use it day and night for best results. Loved01 is designed to be used both in the morning and before bed. During the day, it keeps your skin soft and hydrated, acting as a great base under makeup or sunscreen. At night, it deeply nourishes your skin, helping it repair and regenerate while you sleep.
Pair it with other Loved01 products. If you want a complete skincare routine, consider using the Loved01 cleanser and exfoliator along with the moisturizer. A well-rounded routine enhances each product’s benefits and keeps your skin consistently hydrated and healthy.
Stay consistent. The best way to see long-term results is to use Loved01 regularly. With consistent application, your skin will become more balanced, hydrated, and glowing over time.
Pros and Cons of Loved01
Loved01 has made waves in the skincare industry for its inclusive approach and high-quality ingredients, but no product is without its trade-offs. Here’s a closer look at its benefits and drawbacks:
Pros:
- Deeply moisturizing: The combination of rosehip, sea buckthorn, and vitamin E oils delivers intense hydration, making it an excellent choice for dry or sensitive skin.
- Fragrance-free and gentle: Free from artificial fragrances, sulfates, and parabens, making it a great option for those with allergies or sensitive skin.
- Multipurpose use: Designed for both the face and body, simplifying skincare routines and reducing the need for multiple products.
- Lightweight yet effective: Absorbs quickly into the skin without feeling greasy, leaving a soft, nourished finish.
- Inclusive for all skin tones and types: Created with black and brown skin in mind but effective for all skin tones, providing balanced hydration without excessive oiliness.
- Affordable luxury: Offers premium skincare benefits without the hefty price tag, making it accessible for a wide range of consumers.
- Cruelty-free and vegan: No animal testing or animal-derived ingredients, appealing to ethically conscious consumers.
Cons:
- Packaging concerns: The tube size may feel small for frequent users, requiring repurchase sooner than expected.
- May be too rich for oily skin: While non-greasy, those with naturally oily skin may find it slightly heavy for daytime use.
- Lacks SPF protection: Requires an additional sunscreen layer for proper daytime skin defense.
- Availability issues: Not always stocked in physical stores, meaning online purchases are often the best option.
Loved01 Vs. Other Skincare Brands
- Loved01 Vs. CeraVe
CeraVe is well-known for its ceramide-rich formulas that support the skin barrier, but some of its products contain synthetic ingredients and petroleum-based fillers. Loved01 offers a cleaner, plant-based approach, using nourishing oils and butters to hydrate without heaviness. While CeraVe works well for dry skin, it can sometimes feel greasy. Loved01, on the other hand, absorbs beautifully, providing lasting moisture without a sticky residue. If you’re looking for an effective moisturizer without unnecessary additives, Loved01 is a great alternative that delivers hydration while keeping ingredients simple and natural.
- Loved01 Vs. Eucerin
Eucerin is a dermatologist-recommended brand, especially for dry and sensitive skin. It focuses on intense hydration, but many of its formulas include mineral oil, which some people prefer to avoid.
Loved01 takes a more natural route, using jojoba oil, shea butter, and vitamin E for deep nourishment. While Eucerin is highly effective, it can feel thick and heavy.
Loved01 provides the same level of moisture in a lighter, more breathable formula. If you want a moisturizer that deeply hydrates without weighing down your skin, Loved01 is a fresher, cleaner choice.
- Loved01 Vs. Shea Moisture
Shea Moisture is a staple for natural skincare lovers, offering rich, deeply hydrating formulas. However, some of its creams can feel overly thick, making them difficult to absorb.
Loved01 provides the same nourishing benefits but in a more lightweight, non-greasy texture. Both brands focus on plant-based ingredients, but Loved01’s whipped consistency makes it easier to wear daily without feeling overly rich.
If you love hydration but prefer a moisturizer that feels breathable and absorbs quickly, Loved01 is a better fit.
- Loved01 Vs. Aveeno
Aveeno’s strength lies in its use of colloidal oatmeal to soothe dry and irritated skin. While it’s a trusted brand, some of its formulas still contain sulfates and parabens. Loved01 offers a cleaner, sulfate-free approach, using sea buckthorn and rosehip oils to nourish and repair the skin naturally. Both brands work well for hydration, but if you prefer skincare without synthetic additives, Loved01 stands out. It provides deep moisture with a focus on pure, skin-loving ingredients that won’t compromise skin health over time.
- Loved01 Vs. La Roche-Posay
La Roche-Posay is a premium skincare brand known for its dermatologist-approved formulas. It’s highly effective but comes with a higher price tag. Loved01 delivers comparable hydration and skin barrier support at a more affordable price. Both brands prioritize gentle, nourishing ingredients, but Loved01 leans into plant-based hydration, making it an excellent option for those who want high-performance skincare without overspending. If you’re looking for a luxurious moisturizing experience without breaking the bank, Loved01 is a standout choice.
Frequently Asked Questions (FAQs)
Loved01 is founded by John Legend. His goal was to create an inclusive skincare brand that provides high-quality, dermatologist-approved products at an affordable price.
The best brand depends on your skin type and needs. However, if you’re looking for deep hydration, clean ingredients, and affordability, Loved01 is an excellent choice, especially for melanin-rich skin.
Loved01 is packed with nourishing ingredients like rosehip oil, sea buckthorn oil, vitamin E, jojoba oil, coconut oil, mango butter, and shea butter. It is free from sulfates, parabens, mineral oil, and synthetic fragrances, making it a clean, skin-friendly option.
Yes, Loved01 is John Legend’s skincare brand, designed to offer high-quality, affordable products for all skin types, with a special focus on melanin-rich skin.
Final Thoughts
When it comes to skincare, finding a product that actually works without costing a fortune is rare. Loved01 does exactly that. It is deeply hydrating, non-greasy, and filled with clean, nourishing ingredients—all at a price that makes sense.
If you’re tired of skincare that overpromises and underdelivers, give Loved01 a try. Your skin will thank you.
